Solutions

Media Portal

Due to the upheaval in the media environment and the resulting movement of the business to the online sector, media companies have special requirements for search technology.

 

Requirements of the Publisher

  • Defining new revenue models
  • Providing additional content through implicit search as well as high quality explicit search features and results
  • Dynamic insertion of context-sensitive advertising
  • Suggestion of account or fee based content when viewing free content
  • Re-use of content across platforms and/or brands
  • Content aggregation and investigation/research
  • Extraction of information (entities) such as individuals, companies, products, and places

Requirements of the Editor

  • Support in initial research phases
  • Supporting of the editor in creation of content by referencing similar existing content and searching over archives
  • Dynamic insertion of context-sensitive advertising
  • Suggesting top terms for meta-data enrichment
  • Support in SEO activities, keywords generation, and linking
  • Extraction of information (entities) such as individuals, companies, products, and places

Requirements of the Portal Users

  • Presentation of interesting content matching the currently viewed articles
  • Active search and alerting
  • Ads relevant to viewed content
  • Automated profiling based on usage
  • Personalization of the portal behavior based on the user’s profile
  • Quick and easy access to content through dynamically generated navigation elements such as individuals, companies, products, and places

30 digits has the skills and solutions to meet the challenge facing the media market. Contact us at services@30digits.com for more information..

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